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Strategy in action.
Results with context.

Selected SEO, social media marketing and PPC work across eCommerce, local lead generation and local listings. Client identities are withheld; this page uses only broad industry, platform and country/region labels.

SEOSocial MediaGoogle AdsMeta AdseCommerceLead GenerationUS · UK · Canada · AU/NZ

Real reporting snapshots.
Clear reporting periods.

Metrics below are transcribed from the supplied platform screenshots. Reporting windows, currencies and campaign objectives differ by project. Results are historical and do not guarantee future performance.

GOOGLE ADS · ECOMMERCEUnited States

Scaling an eCommerce account while improving efficiency

The source report shows an account moving from a low-spend baseline to larger monthly budgets, with improved reported conversion volume, cost per conversion and return on ad spend over the documented period.

Initial budgetUS$20/dayAugust 2024 baseline
→
September 2024US$2,000/monthFirst management month
→
October 2024US$6,000Reported budget
→
November 2024US$10,000Reported budget
BEFORE · 1–31 AUG 2024 0.82xReported ROAS
Conversions
2.02
Spend
US$550.06
Cost / conversion
US$272.96
Conversion value
US$450.16
AFTER · 1–30 NOV 2024 4.11xReported ROAS
Conversions
199.21
Spend
US$9,970.46
Cost / conversion
US$50.05
Conversion value
US$40,944.06

The same source report records intermediate account snapshots of 43.02 conversions and 1.90x ROAS in September, and 88.29 conversions and 3.29x ROAS in October. Account-level conversions and conversion values are reproduced as displayed in Google Ads.

SEO · LOCAL SEARCH · SCALABLE ORGANIC VISIBILITY Canada

Expanding organic visibility for a local listings platform

A relatively new local business directory and listings platform had limited domain authority and low initial organic visibility. The objective was to build scalable search coverage across business types, professions, products, services, categories and locations.

KEYWORDS WITHIN ~2 MONTHS 70,000+ Ranking keywords reported
HISTORICAL SEMRUSH PEAK ~80,739 Ranking keywords
HISTORICAL ORGANIC TRAFFIC PEAK 7K–8K Estimated monthly visits
INITIAL AUTHORITY SCORE ~10 At campaign start
Important reporting context

The supplied report distinguishes the historical peak from a later SEMrush snapshot. That later snapshot showed 12,883 ranking keywords and approximately 843 estimated monthly organic visits. These figures represent different points in time and are not presented as simultaneous results.

CHALLENGE

Low starting authority, limited keyword coverage across business categories and locations, and competition from established directories.

STRATEGY

Search-intent research across business, profession, service, product and category + location combinations, including relevant “near me” variations.

IMPLEMENTATION

Scalable landing-page structure, title and meta description optimisation, heading and content improvements, crawlability and indexation review, URL structure and internal linking.

ROLE

SEO specialist: keyword research, search-intent mapping, local SEO strategy, on-page optimisation, content/page optimisation and internal linking.

Selected evidence from the supplied case study

Anonymized SEO performance summary showing more than 70,000 ranking keywords within about two months, a historical peak of about 80,739 keywords, a later snapshot of 12,883 keywords and estimated organic traffic context.
Keyword growth and reporting-period context — source report, page 6.
SEO strategy summary showing keyword research, local search intent, scalable SEO structure, on-page optimisation, long-tail coverage and internal linking.
Six growth drivers — source report, page 7.
Anonymized SEO case-study summary showing challenge, strategy, execution, results and core SEO expertise.
Case-study summary and core SEO capabilities — source report, page 9.

All client identities and identifiable website/account details are withheld. Metrics are historical third-party SEO-tool estimates as stated in the supplied report; rankings and estimated traffic can change over time and are not guarantees of future results.

META ADS · ECOMMERCEUnited States

Purchase-focused paid social

A pair of account snapshots shows sustained purchase value across the December 2024 and first half of January 2025 reporting periods.

1–31 DEC 2024
5.15x ROAS
Purchases
45
Spend
US$2,382.37
Purchase value
US$12,269.82
1–15 JAN 2025
4.65x ROAS
Purchases
65
Spend
US$2,988.97
Purchase value
US$13,908.15
GOOGLE ADS · ECOMMERCEUnited Kingdom

Shopping and Performance Max account performance

The December 2024 account snapshot shows purchase-oriented conversion activity and attributed conversion value across the account.

3.85xReported ROAS · Dec 2024
Conversions
191.03
Spend
£8,335.53
Cost / conversion
£43.63
Conversion value
£32,089.96
Reporting period: 1–31 December 2024
GOOGLE ADS · LOCAL LEADSUnited States

Plumbing services lead generation

Search activity supported a multi-service plumbing business covering drain cleaning, water heater installation and repair, leak detection, commercial plumbing, emergency plumbing, kitchen plumbing and bathroom renovation.

83Reported conversions · 1–16 Jan 2025
Spend
US$719.01
Cost / conversion
US$8.66
Clicks
343
Impressions
1,863
CTR
18.41%
Average CPC
US$2.10
Reporting period: 1–16 January 2025
META ADS · ECOMMERCEUnited Kingdom

Multi-campaign shopping performance

The source screenshots show 23 campaigns in the January reporting snapshot and a separate December account view.

1–31 DEC 2024
9.07x Average ROAS
Spend
US$2,337.51
Purchase value
US$21,210.17
1–16 JAN 2025 · 23 CAMPAIGNS
5.64x Average ROAS
Spend
US$2,214.52
Purchase value
US$12,494.83
META ADS · ECOMMERCEAustralia & New Zealand

Campaign-level purchase ROAS examples

The supplied work sample lists a monthly budget of US$5,000 for an AU/NZ project. In the December 2024 campaign table, selected campaigns show purchase ROAS values ranging from 5.96x to 44.33x.

MONTHLY BUDGET IN SOURCEUS$5,000
SELECTED CAMPAIGN ROAS RANGE5.96x–44.33x
REPORTING PERIODDEC 2024

These are selected campaign-level values from the source table, not an account-wide blended ROAS.

About these work samples

All client identities are withheld. No client website URLs, company or brand names, logos, account names, or campaign display names are published. The metrics are historical snapshots from the supplied Google Ads, Meta Ads and SEO case-study reports. Paid media definitions and attribution settings may differ by platform and account; organic keyword counts and traffic are third-party tool estimates and may change. The figures are not a promise or guarantee of future results. Client identities and identifiable account details are omitted.

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